In my first year at Gameday Spirit, social media accounts have grown by nearly 27%, adding 13,000 new followers across six universities. Posts across these accounts have amassed over 15 million impressions, averaging roughly 4.5 thousand per post (according to Hootsuite).

Emails have averaged a 63% open rate, which is 13% higher than the median open rate among similar organizations (according to Klaviyo). 

I have helped operate the social media channels for the Marching Illini since 2022. That year, we launched their TikTok account, which has since grown to over 20K followers.

Facebook has shown steady growth, with a 27% increase in followers from July 2025 to July 2026.